How to Keep Your seo Efforts Organized with a Content Inventory Spreadsheet

Writing by Nick Stamoulis Tweet   

This is a guest post by Amanda DiSilvestro of Business.com

Most people who have read my writing know that I have a good knowledge about SEO, but yet I am still young and have therefore only worked in the SEO department of one company. For this reason, the way that SEO is monitored here seemed, at least to me, to just be the way it’s done. Being that I focus on the writing and guest posting aspect of my company’s SEO efforts, I am very familiar with how we record all of the content that is put out onto the web as well as the content that is put onto our site. To me, this seemed normal. However, as I have recently discovered, not all companies are monitoring their content as closely as we are here in this second story office in California.

I have learned that having an inventory of all your content can be very helpful to a company’s SEO efforts. A content inventory is basically just a spreadsheet where you log all of the content written for your company. It does not matter if this content came in the form of a podcast, infographic, or traditional article; you log the information onto a spreadsheet. There are several different pieces of information that you may want to make note of in your spreadsheet:

•Title of the page •URL •Keywords used •Description of the article

An inventory of all of your content is designed to help you stay organized and improve your SEO efforts. Although all of these categories may seem like a lot of work, I can assure you that the benefits far outweigh the few minutes spent updating this sheet. I know that as a writer I absolutely love knowing where all of our content is at all times. This works especially great when you have an SEO team working to create content and improve SEO. It helps communication and it keeps you, the business owner, in the loop.