1.In-House seo Advantages

Control – You have complete control, so you will be able to change things instantly if you ever change your mind. Sometimes it can be time consuming to create an SEO strategy and then have to go back and change it, but if you do it yourself you know you will have it the way you want it right away.

Experts – You will be able to hire the SEO expert who you think knows your target audience and industry the best. Agencies sometimes worry about a lot of different types of companies, but bringing someone in-house will help keep them focused. 2.In House Disadvantages

Risky – There is a chance that you could get SEO wrong. Sometimes SEO can be confusing, and it takes a long time to master. If you don’t hire an expert or you hire someone new, there are places where you can make mistakes. It’s important that you understand HTML, keyword research tools, and keyword tracking tools and much more.

Expensive – Some people are swayed into giving SEO a try on their own because they think it is inexpensive, but the truth is the right tools will cost you. It is important that you have the right software to complete keyword research and tracking, and this can sometimes cost up to $1000.

Time – It takes a great amount of time to master SEO, but it also takes a great amount of time to see results. This means that if you’re making a mistake, you probably won’t realize it until a good amount of time has passed.