Leadership

However, just because a large website outsources their SEO, that doesn’t mean the final product is produced any faster than if they had just done it themselves. I’ve seen many enterprise websites drop the SEO ball on their end because they couldn’t designate an internal SEO liaison with their SEO partner. A good SEO provider is not going to start changing your site without getting your approval first, and many larger websites have a huge chain of command that all changes have to work their way through, getting approval each step of the way. Either the SEO liaison either can’t get things moving through the chain of command quickly or there is no liaison to ensure that the work is getting into the right hands for approval. The work may be done, but without the go-ahead from the website’s management, the onsite SEO is stalled.