Don’t be so afraid of negative results.

A slight dip in visitors from day to day (or even month to month) isn’t the end of your website. As a site owner, I know how easy it is to get lost in the overwhelming pages of data available and see doom in every number. Relax. It’s more important to take a step back and look at the big picture. What overall trends are you seeing? These are a much better indication of your SEO success. Sure, there may be outliers that you can’t easily explain, but one blip shouldn’t derail your entire SEO campaign.

“It should be more.” – compared to what? I’ve had several full service SEO or SEO consulting clients in the past look at the results of their SEO campaign and say “it should be more.” More what, exactly? More visitors? A better conversion rate? More qualified leads? A better rank in the search engines? Too often site owners don’t have a clear idea of the goals they are trying to accomplish, which means they can’t recognize a successful SEO campaign when it happens. They only see what isn’t happening, not all the great results that are. Don’t let yourself or your SEO get so focused on a missing element that you can’t see the positive growth. SEO success doesn’t happen overnight, nor does it happen all at once. Like a complicated puzzle, a strong SEO campaign will come together with time.